Beauty & Personal CareMakeupConcealer & Foundation

shape tape™ concealer - full-coverage formula with natural matte finish

Rated 4.711,633 reviewsSold by Tarte CosmeticsOfficial shop

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Sold: 185,487
Sold per day: +9
Price: $41.60
New reviews: –
Video views: 15M
Creators: 9

Updated Oct 21, 2026

Videos selling this

10 videos

Usual openingQuestion2 of 5 videos

Hook length4.2 sTypical

Deal mentioned at0:134 of 5 videos

Asks to buy at0:142 of 5 videos

Video length1:59Typical

No. 11:0414M views

Offer first10.8 s hook

“I do not fuck with expensive makeup I wear makeup everyday and it's still crazy to me that people pay $30 for one product don't catch me ever doing that but listen this is why I'm angry”

Script breakdown5 parts

0:00HookI do not fuck with expensive makeup I wear makeup everyday and it's still crazy to me that people pay $30 for one product don't catch me ever doing…
0:11DemoI went to Ulta and I got sucked in I tried the Tarte concealer and I was like okay it's actually pretty fucking awesome and I had a lot of money…
0:22Offerthe little tiny one I paid I think like like $18 for this tiny little fucking thing and I hate to admit that it's fucking amazing
0:32EvidenceI love it I love it so much but listen
0:36Offernot my color babe not my color performs better and last longer than the kimchi one the Elf one all the cheaper brands however $30 is not a price tag…

kiaraJan 25

1:59337k views

Question3.5 s hook

“Am I in the wrong for giving my son's girlfriend a budget for the dinner she's making?”

Script breakdown19 parts

0:00HookAm I in the wrong for giving my son's girlfriend a budget for the dinner she's making?
0:04EvidenceMy son, 23, male, graduated university back in June and he moved back across the country to live with us since he found a job in the area.
0:09DemoHe's been in a long distance relationship with his girlfriend, Carmela, 21, female, since October. She initially took a semester off from college…
0:20EvidenceMy son is moving into his own place in January and had invited her to move in already, saying she could get a job in the area.
0:25DemoHowever, she needed to move out sooner, and they both asked me if she could move in.
0:29EvidenceI agreed. Neither are paying rent, as I personally don't believe in charging my kids to live here, so it felt wrong to charge Carmela any.
0:34DemoI just asked that they clean up after themselves and be respectful of everyone. They agreed. Carmela moved in after Halloween, and she's been a joy…
0:59OfferShe picked up my groceries as well, and it seemed to be a good deal all around.
1:02DemoShe started wanting to make multiple trips a week and buy things that I normally wouldn't budget for on a regular basis, such as steak and seafood.…
1:11ProblemShe said okay. I thought that solved the problem. Cut to Monday night and we finished dinner. She and my son are talking while I'm doing the dishes.
1:18DemoCarmela mentions wanted to make steak on Thursday. My son says, that sounds good. Carmela says she'll have to go back to the store.
1:23EvidenceMy son turns to me and says, mom, give her the card. I tell them no.
1:27DemoI say I already gave her money to go shopping on Sunday, and told her to get everything that she needed. I also said that we can't swing everyone…
1:42EvidenceCarmela looks upset, and my Son seems offended.
1:44ProblemLater on, my son tells me I embarrass Carmela when she's just trying to be nice.
1:48OfferI said I appreciate her cooking dinner, but she's doing it on my dime, and I can't afford this.
1:52DemoI pointed out that he's free to give her money to do this.
1:54EvidenceMy son pointed out that they're only here a few more weeks.
1:56DemoCan't I just make my guest happy? Am I really in the wrong here?

GeeDec 15

2:02231k views

Question1.6 s hook

“Am I in the wrong for ignoring our friend?”

Script breakdown9 parts

0:00HookAm I in the wrong for ignoring our friend?
0:02DemoOn our trip to Mexico, my friends and I plan a trip to Cancun Dream Nature Resort and spa. We all wanted to drink, eat, dance, and relax on the…
0:31ProblemTo say I was annoyed was an understatement, but I sucked it up. I still had two friends who were going child free and had no intention of changing…
0:38DemoMy two other friends and I drank, we ate amazing food, we danced all night, and spent the day at the beach.
0:42ProblemThe friend with the kid expressed her frustration about the rest of us doing what we wanted and she couldn't. My response was pretty much, well,…
0:54EvidenceMultiple times, but her response was always, I can't, my kid wants to go.
0:57DemoSo there was definitely tension between the three of us and heard the entire trip. When we were making our long way back home, all three of us got…
1:33ProblemExpecting us to be fine with the fact that you guys dropped it on us that your child was coming a week before we were leaving, and then expecting us…
1:45Demonot ours. I'd understand if something came up and She had no choice but to bring her kid. Shit happens, people cancel. But that was not the case.…

GeeMar 16

4:18115k views

Statement5.8 s hook

“My top 10 beauty products from the TikTok shop that you will not regret. I'm gonna start off with the kimchi powder.”

Script breakdown32 parts

0:00HookMy top 10 beauty products from the TikTok shop that you will not regret. I'm gonna start off with the kimchi powder.
0:06OfferIt is $19 right now, free shipping.
0:08EvidenceIt literally makes my skin look so smooth and soft. Make sure you get the pink one! This one is my favorite one.
0:14Call to actionI'm gonna leave everything linked down below. Next thing is this mascara!
0:17DemoYou guys ask me all the time what I use on my bottom lashes.
0:20OfferIt is this right here. It is only $1 78!
0:23DemoIt is 4 99 shipping. But if you really think about it, 6 78 for a good mascara is not bad at all. It is so good! It's my favorite. I will keep rebuy…
0:59EvidenceI use this lip combo almost every day when I do my makeup, and it is the Beauty Creations lip liner and Beauty Creations lipstick. This is in the…
1:07OfferThese are only $5 and the lipsticks are $6.
1:11DemoAnd in the shade in the lipstick is better off alone. They do mix really Good. And this is what it looks like when you first put it on. I did put…
1:35OfferIs this crawler? This is on sale right now. Usually it's 70 dollars. It is on sale for 39 99 right now and it's free shipping. This is an automatic…
1:46DemoLike, you just put it in there, push the button, and it curls your hair for you.
1:50ProblemNo more hurting your arms like this or like, you know, when you get a cramp curling your hair. Yeah, you don't get that no more with this.
1:57EvidenceSo highly recommend. This is my hair how it came out.
2:00Call to actionSo cutesy. But I will leave this link down below as well.
2:03OfferNext thing is my lashes. This comes in two different styles in the pack, and the pack is $33 I believe, which is totally worth it.
2:12DemoFor 54 pairs of lashes that you can't go wrong. I love these lashes so much.
2:17EvidenceI use them pretty much every time I do my makeup.
2:19DemoNext thing is my favorite concealer. Like, I'm pretty much out of it. This is the Tarte Shape Tape Concealer. I love how it leaves like a good light…
2:38OfferIt's $32, but it's free shipping. And it does come with brush.
2:42DemoI just checked. So you get a free brush as well with the concealer. Next thing is this contour stick. This is my favorite contour stick. I just got…
3:03OfferThis is on sale right now for 26, 25, I believe. Usually it's $35, so I would snag it up if you want it and need it because it's so good and it's…
3:20EvidenceAs you can see, my hair was a lot shorter. And now this is my hair now.
3:25DemoAs you can see, it's grown so, so much. And it's the Doctor Groot shampoo. I literally have used it about. This is my third round now, I believe.…
3:42OfferBut it's 100% worth it. It's so worth it.
3:46DemoAnd then I have. It comes in the four pack of its different things. This Is a little massager that you put in your hair. And so you can do this on…
4:01EvidenceIt's a game changer for if you wanna grow your hair out.
4:03Call to actionSo i'mma leave everything linked down below.
4:05OfferI believe it's $92, but so worth it.
4:09DemoIt's gonna make your hair grow, I promise you. Like, the proof is in the pudding.
4:12Call to actionSo i'mma leave everything linked down below.
4:15DemoDo as you will with what you want with that, but, yeah. Love you guys.

MzznofilterJun 22

1:2933k views

I tried to link everything babes 🩷💋 #makeup #grwm #fullcoverage #onesize #maquillaje #tartecosmetics…

LifesbetterwithKATOct 6

0:385.6k views

lovelyscorpiioOct 22

0:454.5k views

First weekend of spring 🌸🌷 Eye brow gel @NYX Professional Makeup Concealer @tartemakup Skin tint…

SharinvvvMar 22

1:562.3k views

@tarte cosmetics 💜🫶💜

get glam with sadafJun 5

1:47907 views

Statement4.2 s hook

“I was in a trip to Georgia for a couple days and came back to the biggest surprise ever.”

Script breakdown7 parts

0:00HookI was in a trip to Georgia for a couple days and came back to the biggest surprise ever.
0:05EvidenceStarting off we have this tree of Dry Texture Spray, ultra free spray and I've been using this blow dry mist religiously.
0:09DemoNext up we have these collagen peptide and then Ariana Grande's pink Wood's fragrance. Medicube. I love you.
0:14Call to actionYou can buy this discounted blackhead duo of the cleansing foam and a cleansing oil as well.
0:18DemoTrying to up my skincare game cause Lord knows I need it.
0:21OfferAnd then medicube also offers full size sets of their products and of course they're always running discount.
0:26DemoI already use these zero pore pads as well as their under eye brightening technology, so when I saw that they had these sets I was like I have to…

toejamOct 15

0:5230 views

I am so freaking happy that I finally found a concealer that does not sit in the fine lines under my eyes!!!…

mamaaubOct 20

HookProblemDemoEvidenceOfferCall to action

Creators selling this

9 found

kiara@robitussin.dm
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Hooks that opened the top videos

“I do not fuck with expensive makeup I wear makeup everyday and it's still crazy to me that people pay $30 for one product don't catch me ever doing that but listen this is why I'm angry”Offer first10.8 sWatch14M views
“Am I in the wrong for giving my son's girlfriend a budget for the dinner she's making?”Question3.5 sWatch337k views
“Am I in the wrong for ignoring our friend?”Question1.6 sWatch231k views
“My top 10 beauty products from the TikTok shop that you will not regret. I'm gonna start off with the kimchi powder.”Statement5.8 sWatch115k views
“I was in a trip to Georgia for a couple days and came back to the biggest surprise ever.”Statement4.2 sWatch907 views