Beauty & Personal CareMakeupConcealer & Foundation

shape tape™ creamy concealer - eye cream in a bottle

Rated 4.77,305 reviewsSold by Tarte CosmeticsOfficial shop

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Sold: 115,039
Sold per day: +9
Price: $41.60
New reviews: –
Video views: 9.2M
Creators: 2

Updated Oct 22, 2026

Videos selling this

2 videos

No. 10:168.3M views

Always red-y with shape tape in hand ❤️🏝️ #tarteisland #trippinwithtarte @Tarayummy @Gabriela Moura…

tarte cosmeticsJan 13

9:54889k views

Result first11.3 s hook

“I did my own wedding makeup and I am nowhere near a makeup artist and a video of it recently went viral so here is my highly requested full wedding makeup tutorial I've actually had no makeup experience prior to this”

Script breakdown15 parts

0:05HookI did my own wedding makeup and I am nowhere near a makeup artist and a video of it recently went viral so here is my highly requested full wedding…
0:16DemoI got married in Punta Cana so I needed my makeup to STICK so I really needed to learn how to do it The wedding makeup that I did ended up lasting…
1:38Evidencenext I don't know why I did this now since I don't do my eyes later but I did this next I prepped my eyes with the Tarte Shape Tape concealer and I…
1:47Call to actionit's the painted one I'll link it in my TikTok shop below
1:52Demolike I said I'm not a makeup artist so don't come for me if I'm doing something wrong we're just patting it in with a damp beauty blender I'm not…
2:13Call to actionthe one that I use at the very end of my makeup is super waterproof so this is why I use this one throughout and then the other one at the end…
2:27Demoa lot of people go straight to eyes after this but on my wedding day I just went straight to my face so we're gonna do the same thing I use the…
3:20Evidencethen if you feel like it's drying too much you can spray your Beauty Blender directly and pat the areas that feel like they're drying too much with…
3:31Demois I'm spraying the Beauty Blender and then it was getting kinda dry right here so then I would just pat that in and see how much moisture that…
5:26Call to actiontap it on your hand to get the excess off and then just pat it in this is gonna make sure you have no creases in your makeup the whole night
5:35Demoand I just take the excess and I pat it around anywhere where I usually get oily just give that more matte look this is one of the most important…
5:45Evidencenext we're gonna do a powder bronzer over wherever we put a cream bronzer and I'm using the NARS Laguna matte
5:53Demonow I'm gonna go in with the Patrick ta blush this stuff is amazing gonna go in with the dry one first oh wait I did do something else first sorry I…
6:41EvidenceI didn't blend I just sprayed next I use these Ardell fake lashes best lashes ever but I only use half of them and I'm gonna show you how so I just…
6:53DemoI cut it right in the middle do you have two lashes see how like it's shorter on one end and longer on the other the shorter end is obviously gonna…

itsalyssablakeDec 23

HookProblemDemoEvidenceOfferCall to action

Creators selling this

2 found

tarte cosmetics@tartecosmetics
Followers
2.4M
Videos
1
Views
8.3M
Likes
547k
Latest
Jan 13
8.3M
Also sells
itsalyssablake@itsalyssablake
Followers
618k
Videos
1
Views
889k
Likes
39k
Latest
Dec 23
889k
Also sells

Hooks that opened the top videos

“I did my own wedding makeup and I am nowhere near a makeup artist and a video of it recently went viral so here is my highly requested full wedding makeup tutorial I've actually had no makeup experience prior to this”Result first11.3 sWatch889k views

How similar products are sold

8 videos, 4 products

Usual openingStatement3 of 8 videos

Hook length3.3 sTypical

Deal mentioned at0:095 of 8 videos

Asks to buy at3:522 of 8 videos

Video length2:01Typical

0:5036M views

Statement3.3 s hook

“To the girl who said that this is like an espresso shot for underneath your eyes.”

Script breakdown4 parts

0:01HookTo the girl who said that this is like an espresso shot for underneath your eyes.
0:04DemoGirl, you are not playing. This is Tarte's new Blur Concealer.
0:09OfferIn this bundle, you are also getting this brush. This brush alone retails for $30 and you can only get this bundle off of TikTok Shop. It is not…
0:18DemoI also love to use this brush to blend out my foundation. And look at that. In a matter of seconds. Looks like I got sleep. Doesn't look like I got…

Sammy CakesJun 21

tarte Big Stick Energy duo – shape tape concealer stick &…

1:0414M views

Offer first10.8 s hook

“I do not fuck with expensive makeup I wear makeup everyday and it's still crazy to me that people pay $30 for one product don't catch me ever doing that but listen this is why I'm angry”

Script breakdown5 parts

0:00HookI do not fuck with expensive makeup I wear makeup everyday and it's still crazy to me that people pay $30 for one product don't catch me ever doing…
0:11DemoI went to Ulta and I got sucked in I tried the Tarte concealer and I was like okay it's actually pretty fucking awesome and I had a lot of money…
0:22Offerthe little tiny one I paid I think like like $18 for this tiny little fucking thing and I hate to admit that it's fucking amazing
0:32EvidenceI love it I love it so much but listen
0:36Offernot my color babe not my color performs better and last longer than the kimchi one the Elf one all the cheaper brands however $30 is not a price tag…

kiaraJan 25

shape tape™ concealer - full-coverage formula with natural…

4:013M views

Question3.2 s hook

“What's up, everybody? Welcome back to another makeup review.”

Script breakdown4 parts

0:00HookWhat's up, everybody? Welcome back to another makeup review.
0:03DemoHow are you? Now, what is on the chopping block today? Oh, baby tart. Yes! The one and only queen of concealers. They dropped a brand new formula.…
3:06EvidenceLook at the difference, y'all, before and after. Hi, how are you? Mascara is next level. It's available on the TikTok shop.
3:13DemoBut let's really get into the final thoughts of this concealer. Hey, Miss Tart. This concealer is next level. Formula is made in Korea. We all know…

Jeffree StarMar 7

tarte shape tape™ concealer stick

7:36500k views

Command2.5 s hook

“Get ready with me while I answer some of y'all's questions.”

Script breakdown31 parts

0:00HookGet ready with me while I answer some of y'all's questions.
0:03DemoFor my last get ready with me, we will start off with where i'm from. I'm originally from saint bernard, louisiana. Show me whatever you want to…
0:13EvidenceThen I was taken away from my mother, um, and I had to move with my dad in Mandeville.
0:20DemoSo I went to school over there from sixth, seventh, eighth, ninth, 10th, and 11th grade. And then Hurricane Katrina hit, and then I moved over here…
0:34EvidenceSo I've been here since high school, senior year, high school.
0:40DemoI couldn't list all of the products in my last get ready with me because I had music playing in the background. So I will list them all this time.…
0:55EvidenceMy mom had a lot of issues.
0:57DemoMedical issues, which caused her to take pills, and I believe. I guess that made her become a pillhead. She used to wake me up in the middle of the…
1:29EvidenceOreo luminous Shade 9:03 I do have a half brother from my dad.
1:38DemoHe's way older than me, but he is now a she. Whatever floats her boat. We've never really had much of a relationship, so it doesn't really faze me.…
2:00EvidenceBorn this way concealer. My mom always favored my brother.
2:04DemoShe was always jealous of me.
2:07ProblemI hate to say that word because it's dumb as a parent to say that you're jealous of your child. Especially now that I'm a mom.
2:13EvidenceI am always, always proud of my kids no matter what.
2:17DemoAnd it makes me sad that parents that can be jealous of their children. Anyways, um, I just knew that she was always different, so I didn't want to…
2:56Evidenceit's crazy. My dad is still here.
2:59DemoHe's local to me. Um, I talk to him. I just don't have the best relationship with them. But it's not a bad relationship. Mark's parents have showed…
3:41EvidenceI love this stuff. Very, very,
3:47Demoabout to say coverable. Very, very, um, full coverage. And it's. I love the consistency of it. They do have fake ones on Amazon. People are…
4:09EvidenceI will share one more thing about my mom that will show you the type of person that she is.
4:14DemoSo inside of her nose, she was saying that she was waiting for me to deliver. Morgan, like, find out the day that I was gonna have her. But nobody…
4:55EvidenceI am Spanish. I look more like my mom's side of the family, which, um, are from Spain, the Canary Islands.
5:04DemoAnd it's so funny, cause over the weekend I was like, I wonder what people from the Canary Islands look like.
5:07EvidenceSo I googled people from the Canary Islands and I'm about to show you a picture, cause they look like me. My dad is like French and something, I…
5:15DemoBut I don't feel like I look anything, um, like him. My great grandma did not speak any English. She spoke all Spanish. Hold on, let me show you a…
6:23EvidenceI worked two dental office jobs, Monday through Thursday, and then another office Friday and Saturday. On the weekends that I didn't have Morgan.…
6:33DemoSo I would work on Sundays and Wednesdays. And then if they had, like, groups with the people at church that needed their kids watch, I would do…
6:51EvidenceI worked in the dental field for 16 years before I officially did TikTok and Mom Life by myself. And it's already at nine minutes long. I use…
7:02DemoComes in pink and translucent. I met Mark at a Mexican restaurant. Me and an old friend was out one night, and he was there. I already explained all…
7:29Call to actionI absolutely love it. I will link setting my face with the dibs.
7:33DemoAnd that is all I have time for today.

Valerie RogersMay 13

tarte Big Stick Energy duo – shape tape concealer stick &…

1:59337k views

Question3.5 s hook

“Am I in the wrong for giving my son's girlfriend a budget for the dinner she's making?”

Script breakdown19 parts

0:00HookAm I in the wrong for giving my son's girlfriend a budget for the dinner she's making?
0:04EvidenceMy son, 23, male, graduated university back in June and he moved back across the country to live with us since he found a job in the area.
0:09DemoHe's been in a long distance relationship with his girlfriend, Carmela, 21, female, since October. She initially took a semester off from college…
0:20EvidenceMy son is moving into his own place in January and had invited her to move in already, saying she could get a job in the area.
0:25DemoHowever, she needed to move out sooner, and they both asked me if she could move in.
0:29EvidenceI agreed. Neither are paying rent, as I personally don't believe in charging my kids to live here, so it felt wrong to charge Carmela any.
0:34DemoI just asked that they clean up after themselves and be respectful of everyone. They agreed. Carmela moved in after Halloween, and she's been a joy…
0:59OfferShe picked up my groceries as well, and it seemed to be a good deal all around.
1:02DemoShe started wanting to make multiple trips a week and buy things that I normally wouldn't budget for on a regular basis, such as steak and seafood.…
1:11ProblemShe said okay. I thought that solved the problem. Cut to Monday night and we finished dinner. She and my son are talking while I'm doing the dishes.
1:18DemoCarmela mentions wanted to make steak on Thursday. My son says, that sounds good. Carmela says she'll have to go back to the store.
1:23EvidenceMy son turns to me and says, mom, give her the card. I tell them no.
1:27DemoI say I already gave her money to go shopping on Sunday, and told her to get everything that she needed. I also said that we can't swing everyone…
1:42EvidenceCarmela looks upset, and my Son seems offended.
1:44ProblemLater on, my son tells me I embarrass Carmela when she's just trying to be nice.
1:48OfferI said I appreciate her cooking dinner, but she's doing it on my dime, and I can't afford this.
1:52DemoI pointed out that he's free to give her money to do this.
1:54EvidenceMy son pointed out that they're only here a few more weeks.
1:56DemoCan't I just make my guest happy? Am I really in the wrong here?

GeeDec 15

shape tape™ concealer - full-coverage formula with natural…

2:02231k views

Question1.6 s hook

“Am I in the wrong for ignoring our friend?”

Script breakdown9 parts

0:00HookAm I in the wrong for ignoring our friend?
0:02DemoOn our trip to Mexico, my friends and I plan a trip to Cancun Dream Nature Resort and spa. We all wanted to drink, eat, dance, and relax on the…
0:31ProblemTo say I was annoyed was an understatement, but I sucked it up. I still had two friends who were going child free and had no intention of changing…
0:38DemoMy two other friends and I drank, we ate amazing food, we danced all night, and spent the day at the beach.
0:42ProblemThe friend with the kid expressed her frustration about the rest of us doing what we wanted and she couldn't. My response was pretty much, well,…
0:54EvidenceMultiple times, but her response was always, I can't, my kid wants to go.
0:57DemoSo there was definitely tension between the three of us and heard the entire trip. When we were making our long way back home, all three of us got…
1:33ProblemExpecting us to be fine with the fact that you guys dropped it on us that your child was coming a week before we were leaving, and then expecting us…
1:45Demonot ours. I'd understand if something came up and She had no choice but to bring her kid. Shit happens, people cancel. But that was not the case.…

GeeMar 16

shape tape™ concealer - full-coverage formula with natural…

1:45208k views

Statement1.1 s hook

“To come over here.”

Script breakdown4 parts

0:03HookTo come over here.
0:19DemoJust plant the seed. And before long, you'll have a brand new place to live. Since you've taken a life into that name. Since you're the one who…
0:48OfferWe need to deal with him before he harms the village. Just tell me. Right. Leave it to me.
1:03DemoI'll go after Galia along with Natalia. Wait for me. I'm gone. Don't you worry. Ah! Can you keep slowing down the curse? The village to the east as…

MariClareMacLamrocSep 18

tarte shape tape radiant medium coverage concealer

4:18115k views

Statement5.8 s hook

“My top 10 beauty products from the TikTok shop that you will not regret. I'm gonna start off with the kimchi powder.”

Script breakdown32 parts

0:00HookMy top 10 beauty products from the TikTok shop that you will not regret. I'm gonna start off with the kimchi powder.
0:06OfferIt is $19 right now, free shipping.
0:08EvidenceIt literally makes my skin look so smooth and soft. Make sure you get the pink one! This one is my favorite one.
0:14Call to actionI'm gonna leave everything linked down below. Next thing is this mascara!
0:17DemoYou guys ask me all the time what I use on my bottom lashes.
0:20OfferIt is this right here. It is only $1 78!
0:23DemoIt is 4 99 shipping. But if you really think about it, 6 78 for a good mascara is not bad at all. It is so good! It's my favorite. I will keep rebuy…
0:59EvidenceI use this lip combo almost every day when I do my makeup, and it is the Beauty Creations lip liner and Beauty Creations lipstick. This is in the…
1:07OfferThese are only $5 and the lipsticks are $6.
1:11DemoAnd in the shade in the lipstick is better off alone. They do mix really Good. And this is what it looks like when you first put it on. I did put…
1:35OfferIs this crawler? This is on sale right now. Usually it's 70 dollars. It is on sale for 39 99 right now and it's free shipping. This is an automatic…
1:46DemoLike, you just put it in there, push the button, and it curls your hair for you.
1:50ProblemNo more hurting your arms like this or like, you know, when you get a cramp curling your hair. Yeah, you don't get that no more with this.
1:57EvidenceSo highly recommend. This is my hair how it came out.
2:00Call to actionSo cutesy. But I will leave this link down below as well.
2:03OfferNext thing is my lashes. This comes in two different styles in the pack, and the pack is $33 I believe, which is totally worth it.
2:12DemoFor 54 pairs of lashes that you can't go wrong. I love these lashes so much.
2:17EvidenceI use them pretty much every time I do my makeup.
2:19DemoNext thing is my favorite concealer. Like, I'm pretty much out of it. This is the Tarte Shape Tape Concealer. I love how it leaves like a good light…
2:38OfferIt's $32, but it's free shipping. And it does come with brush.
2:42DemoI just checked. So you get a free brush as well with the concealer. Next thing is this contour stick. This is my favorite contour stick. I just got…
3:03OfferThis is on sale right now for 26, 25, I believe. Usually it's $35, so I would snag it up if you want it and need it because it's so good and it's…
3:20EvidenceAs you can see, my hair was a lot shorter. And now this is my hair now.
3:25DemoAs you can see, it's grown so, so much. And it's the Doctor Groot shampoo. I literally have used it about. This is my third round now, I believe.…
3:42OfferBut it's 100% worth it. It's so worth it.
3:46DemoAnd then I have. It comes in the four pack of its different things. This Is a little massager that you put in your hair. And so you can do this on…
4:01EvidenceIt's a game changer for if you wanna grow your hair out.
4:03Call to actionSo i'mma leave everything linked down below.
4:05OfferI believe it's $92, but so worth it.
4:09DemoIt's gonna make your hair grow, I promise you. Like, the proof is in the pudding.
4:12Call to actionSo i'mma leave everything linked down below.
4:15DemoDo as you will with what you want with that, but, yeah. Love you guys.

MzznofilterJun 22

shape tape™ concealer - full-coverage formula with natural…

Hooks that opened them

“To the girl who said that this is like an espresso shot for underneath your eyes.”Statement3.3 sWatch36M views
“I do not fuck with expensive makeup I wear makeup everyday and it's still crazy to me that people pay $30 for one product don't catch me ever doing that but listen this is why I'm angry”Offer first10.8 sWatch14M views
“What's up, everybody? Welcome back to another makeup review.”Question3.2 sWatch3M views
“Get ready with me while I answer some of y'all's questions.”Command2.5 sWatch500k views
“Am I in the wrong for giving my son's girlfriend a budget for the dinner she's making?”Question3.5 sWatch337k views
“Am I in the wrong for ignoring our friend?”Question1.6 sWatch231k views
“To come over here.”Statement1.1 sWatch208k views
“My top 10 beauty products from the TikTok shop that you will not regret. I'm gonna start off with the kimchi powder.”Statement5.8 sWatch115k views