e.l.f. Incredi-curl Mascara - Volumizing & Curling Formula with Curved Bristles for Bold Lashes &…

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Updated Oct 14, 2026

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8 videos, 4 products

Usual openingQuestion2 of 8 videos

Hook length4.3 sTypical

Deal mentioned at0:353 of 8 videos

Asks to buy at1:313 of 8 videos

Video length1:42Typical

0:5264M views

Problem first5.4 s hook

“I hate putting mascara on on camera, but I want y'all to see this because this is literally real time me trying it.”

Script breakdown2 parts

0:00HookI hate putting mascara on on camera, but I want y'all to see this because this is literally real time me trying it.
0:05DemoHoly shit. Look at that. Loreal Paris sent me their Lash Extensionist Mascara. This is brand new TikTok exclusive. It's the only place you can get…

Saving with LaceySep 19

Extensionist Mascara, Lengthen and Curl Lashes to a New…

1:3827M views

Question5.2 s hook

“Can we all agree that Kendall looked like an absolute goddess last night at the L'oreal Paris Le de Fil Le fashion show?”

Script breakdown10 parts

0:00HookCan we all agree that Kendall looked like an absolute goddess last night at the L'oreal Paris Le de Fil Le fashion show?
0:05DemoI actually got to watch it from the watch party in New York City where I then took a makeup master class to learn how to do the look. I'm gonna walk…
0:29EvidenceStart at the bottom and flick upwards, just following the growth of my hair to really just make it look like they're full. I'm using the shade dark…
0:36DemoNow I'm gonna do my base and come back to lock the under eye in place. I'm gonna go in with the Blurfection setting powder.
0:41EvidenceI love this one because it's talc free.
0:44DemoAnd look at the incredible blur before. After gonna modify that excess grease and that excess shine, but it's not gonna cut the glow. So we still…
0:59EvidenceThis one's new. I don't even curl my lashes when I wear this. Just blink. And wiggle.
1:04DemoThis makes the lashes look longer because it actually has a fiber technology to really just build on the lashes and making them look so much longer.…
1:31Call to actionI'm gonna link all the products that we used to create this look down below so that you guys can snag them.
1:35OfferAnd they're all super affordable too. Let me know if you recreate this look at home.

lexSep 30

Extensionist Mascara, Lengthen and Curl Lashes to a New…

4:013M views

Question3.2 s hook

“What's up, everybody? Welcome back to another makeup review.”

Script breakdown4 parts

0:00HookWhat's up, everybody? Welcome back to another makeup review.
0:03DemoHow are you? Now, what is on the chopping block today? Oh, baby tart. Yes! The one and only queen of concealers. They dropped a brand new formula.…
3:06EvidenceLook at the difference, y'all, before and after. Hi, how are you? Mascara is next level. It's available on the TikTok shop.
3:13DemoBut let's really get into the final thoughts of this concealer. Hey, Miss Tart. This concealer is next level. Formula is made in Korea. We all know…

Jeffree StarMar 7

tarte lights, camera, lashes™ platinum mascara - extreme…

0:4262k views

Result first9.6 s hook

“I've had a lot of people ask me what kind of mascara I use, and I'm not, like, a makeup artist or anything like that, so I'm just gonna show you what I use and try this and see if I can do it.”

Script breakdown6 parts

0:00HookI've had a lot of people ask me what kind of mascara I use, and I'm not, like, a makeup artist or anything like that, so I'm just gonna show you…
0:10DemoAnd I put, like, a lot of coats on. I think that, to me, is, like, the secret to thicker eyelashes, is coat those puppies up.
0:23EvidenceBut, like, there's the difference. There's before, there's after. Haha.
0:29DemoI look like a hunk today. But I'll do the other eye, and then I'll show you both. This is what it is. It's a lash princess.
0:35OfferIt's, like, I think under $10. And there it is.
0:40EvidenceThat's my mascara. I got it linked if you'd like.

BettyGApr 28

lash princess curl mascara

2:2738k views

Command4.4 s hook

“Listen, I've been saying it. 2025 is just gonna be the year of mascara.”

Script breakdown8 parts

0:00HookListen, I've been saying it. 2025 is just gonna be the year of mascara.
0:05DemoI have tested out 12 of them in the month of January. Let's go over which ones we loved and which ones we didn't. Starting off with the two that I…
0:13OfferThe brand new launch from L'oreal, the Paradise Big Deal. This looked amazing, but wore terribly. Oh, my god, it was all over my eyes at the end of…
0:24DemoI do love his other products, but this one just didn't do it for me. It is literally like lacquer on your eyelashes. Impossible to work with. I…
0:37EvidenceThis one was pretty good. I still have to post the review for you guys, but I have to do an end of day wear test.
0:42DemoAnd then this super interesting one from air. This is a small female owned business. Honestly, I need to do a follow up video on this because two…
1:36EvidenceI did love this mascara, although I am seeing more and more reviews that it's already dried out so I might have to do a follow up of this one. This…
1:49DemoThis is the huge extreme lash from Stila and it was pretty good. The two unknowns that I had never heard of these brands and they were top…

Kelly Rose Sarno | Lash ExpertFeb 1

tarte lights, camera, lashes™ platinum mascara - extreme…

1:4634k views

Statement1 s hook

“Yeah, don't do that.”

Script breakdown3 parts

0:03HookYeah, don't do that.
0:04DemoJust because it looks like a mascara wand doesn't mean you have to treat it like it. All you have to do is take it and apply just a little amount at…
1:38EvidenceLook at the difference. They also have these in black, so if you want more of a pop and bolder look, definitely get those. These are definitely…

𝒜Oct 16

Plume | Kisslily Brown & Black Lash Clusters Invisible Band…

0:089.9k views

Result first4.2 s hook

“My love a mega purchase I did here in TikTok, another video of this mascara.”

Script breakdown2 parts

0:00HookMy love a mega purchase I did here in TikTok, another video of this mascara.
0:04Call to actionWhen applied I leave the link below, 10 out of 10 to enhance the tabs.

unika_baratilloSep 15

Extensionist Mascara, Lengthen and Curl Lashes to a New…

2:028.9k views

Statement2.6 s hook

“Looks like it's growing out of your freaking eyes.”

Script breakdown5 parts

0:00HookLooks like it's growing out of your freaking eyes.
0:03DemoIf you're looking for a natural lash with a little bit of oomph, something that's soft and brown and not too harsh, you're gonna absolutely love the…
1:09ProblemNow that we're at the end, I'm gonna put the tiniest amount of lash bond and some On the lash itself, the outer corners will always fall off on me…
1:19DemoSo then we're just gonna overlap it so that they can all stick into one lash strip. Now we're gonna grab our tweezers and clamp them together. This…
1:59Call to actionIf you want to give these lashes a try, the link is down below.

𝒜Oct 17

Plume | Kisslily Brown & Black Lash Clusters Invisible Band…

Hooks that opened them

“I hate putting mascara on on camera, but I want y'all to see this because this is literally real time me trying it.”Problem first5.4 sWatch64M views
“Can we all agree that Kendall looked like an absolute goddess last night at the L'oreal Paris Le de Fil Le fashion show?”Question5.2 sWatch27M views
“What's up, everybody? Welcome back to another makeup review.”Question3.2 sWatch3M views
“I've had a lot of people ask me what kind of mascara I use, and I'm not, like, a makeup artist or anything like that, so I'm just gonna show you what I use and try this and see if I can do it.”Result first9.6 sWatch62k views
“Listen, I've been saying it. 2025 is just gonna be the year of mascara.”Command4.4 sWatch38k views
“Yeah, don't do that.”Statement1 sWatch34k views
“My love a mega purchase I did here in TikTok, another video of this mascara.”Result first4.2 sWatch9.9k views
“Looks like it's growing out of your freaking eyes.”Statement2.6 sWatch8.9k views