Beauty & Personal CareMakeupConcealer & Foundation

tarte travel-size face tape foundation - matte, waterproof, and full coverage

Rated 4.5469 reviewsSold by Tarte CosmeticsOfficial shop

No Score yetA product gets a Score after 4 weeks of review history.

Sold
4,847
Sold per day
+3
Price
$23.40
New reviews
–
Video views
728k
1 video
Creators
1
Found so far

Updated Oct 22, 2026

Videos selling this

1 video
Play videoNo. 13:49728k views
Statement3.2 s hook
“I work at Twin Peaks. Come get ready with me for my shift today.”
Script breakdown10 parts
  1. 0:00HookI work at Twin Peaks. Come get ready with me for my shift today.
  2. 0:03EvidenceSo far, I've already showered, I've eaten, I've done my hair, and I've done my skincare every day before I start my makeup.
  3. 0:10DemoI always tweeze my face beforehand. I grow hair very quickly, so there's always a hair for me to pluck, whether it's under my brows, on my upper…
  4. 0:41EvidenceOkay. The lashes I'm using are the quaffly lashes.
  5. 0:44Call to actionThis is not sponsored, but if I find them on TikTok shop, I will link them. I wasn't lying, though. Like it? Dead ass.
  6. 0:50DemoTook me 30 minutes to put these on.
  7. 0:53EvidenceSo I've been working at Twin Peaks for about a month now, and I feel like over this past month, I have improved my makeup a lot. No more talking,…
  8. 1:22Demovery weird order here, but I'm doing my eyeliner next, because if I fuck it up, which I will, it'll be easier to fix than doing it after everything.…
  9. 2:35Call to actionI will link it. Not sponsored.
  10. 2:40DemoTake a sip of the dream. The flavor tastes like nothing. Very light, very natural. مار مار
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “I work at Twin Peaks. Come get ready with me for my shift today.”Statement3.2 sWatch728k views

How similar products are sold

8 videos, 5 products
Usual openingStatement4 of 8 videos
Hook length4.6 sTypical
Deal mentioned at0:335 of 8 videos
Asks to buy at0:446 of 8 videos
Video length1:05Typical
Play video1:073.7M views
Statement2.1 s hook
“Fine. And this little, like, wrinkle, wrinkle is.”
Script breakdown6 parts
  1. 0:00HookFine. And this little, like, wrinkle, wrinkle is.
  2. 0:04DemoYeah. Am I old?
  3. 0:06EvidenceBecause someone said that this powder is crazy, and I didn't know if that meant good or bad, so I bought it. It is a shape tape powder from Tarte.…
  4. 0:16DemoHoly shit. This is no filter, anything. Did you just see? Look from here to here. I was not expecting that. I'm gonna say, I think that when the…
  5. 0:33OfferYou get the brush, too, like, in. In the little bundle.
  6. 0:38DemoYeah. That is dang good. This is the shade 16 N. Okay, let's do a little on the forehead. See where the shine. And this little, like, wrinkle.…
KCApr 1
tarte shape tape powder foundation & brush duo - medium…
Play video1:033.2M views
Result first4.5 s hook
“You know who looks airbrushed all the time, like, in the best way possible, like she looks stunning is Brooke.”
Script breakdown9 parts
  1. 0:00HookYou know who looks airbrushed all the time, like, in the best way possible, like she looks stunning is Brooke.
  2. 0:05DemoBrooke Scofield. This is so stupid. I'm doing a drunk get ready with me. Oh, if she wears foundation.
  3. 0:10EvidenceShe does wear foundation, and I'll tell you exactly what it is cause I use it. Perfect. I wanted to call her, but I don't have her number. Will you…
  4. 0:19DemoIt's tart face tape. They were not lying when they say your skin looks airbrushed using this. It's like Miss Tori Yummy recommended. It's the tart…
  5. 0:39EvidenceI don't even wear, like, foundation or anything like that, so for me to actually put this on my skin is definitely telling.
  6. 0:46DemoDefinitely covering up my red spots on my face.
  7. 0:49EvidenceBlended in so smoothly, it literally looks like I airbrushed my skin.
  8. 0:53DemoWhat the heck? This side without it, and this is the side with it on. Do you want to look like Brooke and you want to have an airbrushed face and…
  9. 1:02Call to actionGo ahead and click the link down. Below
tarte face tape foundation
Play video0:551.1M views
Question4.8 s hook
“I have a bone to pick with tart, cause why did I see this bundle here on TikTok Shop thinking that it's in stores?”
Script breakdown10 parts
  1. 0:00HookI have a bone to pick with tart, cause why did I see this bundle here on TikTok Shop thinking that it's in stores?
  2. 0:05DemoI went to go check for it in stores and it's not available. But this is definitely worth the wait because guess what? You are getting this face…
  3. 0:31OfferAnd you're getting this brush, which is such a crazy deal because this brush in stores alone is $36. And this cute little rose gold.
  4. 0:38DemoA little makeup bag to store everything in, and it's pretty spacious. This is really good for travel.
  5. 0:42OfferSo like I said, this by itself is $36.
  6. 0:44DemoSo you're telling me for about nine to 10 more dollars, you're getting everything else? You're literally getting things for free at this point.
  7. 0:49OfferAnd then it's free shipping.
  8. 0:50Call to actionBut you better hurry because bundles like this typically do not last long.
  9. 0:52DemoAnd once these are gone, they are gone.
  10. 0:54Call to actionI'm gonna link it right there in that shopping cart.
tarte Super- Size Face Tape Foundation 3-Pc Kit with Bag
Play video0:2479k views
Command1.7 s hook
“Buy this. Get this here.”
Script breakdown4 parts
  1. 0:00HookBuy this. Get this here.
  2. 0:02DemoTikTok Shop only. This is the brand new blurring pore primer. It's so freaking good. This is gonna be in pearl, but I think you can get bronze,…
  3. 0:16OfferThis deal right now is only on the TikTok shop.
  4. 0:18Call to actionSo if you wanna get your hands on the face tape foundation and get the poreless primer for free, I'm gonna link it below for you.
tarte face tape foundation & ballin’ base poreless primer…
Play video1:4664k views
Statement4.7 s hook
“Just watch this. Wait, that just covered that.”
Script breakdown5 parts
  1. 0:00HookJust watch this. Wait, that just covered that.
  2. 0:05DemoCan you even tell there's nothing right here? And there's foundation right here. Tarte just decided to drop a brand new face tape pressed powder…
  3. 0:24EvidenceJust watch this. Okay, look at that. I'm in medium tan neutral and it literally all can see it matches my skin tone perfectly. I love it because…
  4. 0:39Call to actionJust gonna do is tap it into the skin.
  5. 0:41DemoAnd I didn't believe them when they said this was gonna be hydrating. Y'all, it feels like there's nothing on. It is not drying out. Like, look how…
tarte shape tape powder foundation & brush duo - medium…
Play video6:0131k views
Statement5.5 s hook
“Hey, y'all do my makeup with me with only products that I got from the TikTok shop.”
Script breakdown2 parts
  1. 0:00HookHey, y'all do my makeup with me with only products that I got from the TikTok shop.
  2. 0:06DemoObviously, you can get them in, like, Ulta, Sephora, and makeup stores, but I just wanna. I thought it would be fun to do with the stuff that I got…
tarte travel-size shape tape™ concealer
Play video7:0414k views
Result first7.4 s hook
“Hey, guys. Okay, so many of you have asked me how I do my makeup and also my hair, so I'm gonna do a really quick video to show you guys how to do that.”
Script breakdown25 parts
  1. 0:00HookHey, guys. Okay, so many of you have asked me how I do my makeup and also my hair, so I'm gonna do a really quick video to show you guys how to do…
  2. 0:08DemoSo, as you can see, I don't have any makeup on, and I don't normally do this kind of stuff, so bear with me. But I'm gonna kind of show you guys…
  3. 0:45EvidenceI use my finger, and I just start kind of, like, putting my concealer in, just rubbing it in anywhere, trying to even out, like, little blemishes or…
  4. 0:59DemoI use the tart face tape. Okay. And this is the magic. This is actually the, um, foundation that I use. Okay. And this is a 16 and something like…
  5. 1:20Call to actionIt comes with this brush. If this stuff is available and on a deal, I'll link it below. Comes with a brush
  6. 1:31Demoand you just blend it in. I mean, look. Uh huh, uh huh. Alright, so then once I do that, I just go in and try to doctor up my eyebrows the best that…
  7. 2:15EvidenceNeutral colors. That's what I'm using. All right. I like to use that.
  8. 2:19DemoI don't care, don't judge me.
  9. 2:21EvidenceAnd I'm just gonna go in and I'm using like a neutral right here.
  10. 2:25DemoOkay, that's it. That's what I do. Sometimes I'll switch it up, but this is. This is where I'm going there. Now I got that in. All right. I'm just…
  11. 2:53EvidenceI'm using the spongy thing that comes with it. I'll use that until the thing falls off. Then once it falls off, fine, I'll use my brush. But until…
  12. 3:05DemoI put it kind of on the outside a little bit. This is what I like. You guys seem to like it. Done. Back here to my 1983 blender brush. Blending that…
  13. 4:01EvidenceNow, once I got my water line and I've got my eyeliner right, my eyes are super light and like, I don't look right if I don't have my liner on.…
  14. 4:13DemoI'm gonna take some bronzer, and I'm gonna take a little bit of that, and I'm gonna do a little bit right about here, where I want a little contour.…
  15. 5:02EvidenceOkay. I'm using the Lash Sensation, which I was sold here on. On TikTok Shop.
  16. 5:09DemoLove it, love it, love it. I'm just gonna go in here. See? I'm just doing a little bit. You'll see it's good stuff right here. I'm looking pretty…
  17. 5:26EvidenceGive me a second. Let me go blow dry my bangs, and then I'm gonna show you how I do my hair. Okay, I'm back. So now all I did was My hair is…
  18. 5:37DemoOkay. I blow dried my bangs and I just sweep them over this way. Okay. Sprayed them. This is just still wet.
  19. 5:45EvidenceI pulled my hair in a ponytail, if you. So it's just like a little bun here.
  20. 5:49DemoAll right, now here's the magic. I told you guys about this in another video, but you see what I look like? It's all good. And here is my clip in…
  21. 6:37EvidenceThank you. I love it.
  22. 6:39DemoAnd so it just makes me feel like I've pulled myself together. This is just such an easy thing to do. And you really feel complete. I really, really…
  23. 6:48EvidenceSo that's how I do my makeup, that's how I do my hair. This is what I look like. Now you've seen me both ways.
  24. 6:55Call to actionUm, I will try to link products.
  25. 6:56DemoBelow that I showed you. If it's on the TikTok shop and if you guys have any other questions, just let me know. Alright, thanks. Have a good day guys.
tarte face tape foundation
Play video0:553.2k views
Statement1.9 s hook
“I wanna erase the wrinkles, shine, texture.”
Script breakdown5 parts
  1. 0:00HookI wanna erase the wrinkles, shine, texture.
  2. 0:02DemoHere's what matches this part of my face. See how blurred it looks? All I need to do is use this. It's basically like a filter in a freaking powder.…
  3. 0:36Call to actionI'll go ahead and link it down below. I'm using the shade 16 in N now. It's a really good deal, too, so I'll link it because you get a free makeup…
  4. 0:43OfferIt's usually like 30 something bucks on its own for only $5 in this discounted bundle. And you get free shipping, so great savings. Just a wonderful…
  5. 0:51DemoIf you're looking for something to really blur texture that doesn't feel dry, heavy, and cakey, just try this out.
KCOct 17
tarte shape tape powder foundation & brush duo - medium…

Hooks that opened them

  • “Fine. And this little, like, wrinkle, wrinkle is.”Statement2.1 sWatch3.7M views
  • “You know who looks airbrushed all the time, like, in the best way possible, like she looks stunning is Brooke.”Result first4.5 sWatch3.2M views
  • “I have a bone to pick with tart, cause why did I see this bundle here on TikTok Shop thinking that it's in stores?”Question4.8 sWatch1.1M views
  • “Buy this. Get this here.”Command1.7 sWatch79k views
  • “Just watch this. Wait, that just covered that.”Statement4.7 sWatch64k views
  • “Hey, y'all do my makeup with me with only products that I got from the TikTok shop.”Statement5.5 sWatch31k views
  • “Hey, guys. Okay, so many of you have asked me how I do my makeup and also my hair, so I'm gonna do a really quick video to show you guys how to do that.”Result first7.4 sWatch14k views
  • “I wanna erase the wrinkles, shine, texture.”Statement1.9 sWatch3.2k views

Sales

Sold per dayLighter bars are averages over several days.

tarte travel-size face tape foundation - matte, waterproof, and full coverage: sold per day

Total sold

tarte travel-size face tape foundation - matte, waterproof, and full coverage: total sold

Price

tarte travel-size face tape foundation - matte, waterproof, and full coverage: price

Concealer & Foundation

Rank by units sold
#139
Of 722 products
Price against the category
20% higher
Median $19.50

Selling about as much

Tarte CosmeticsOfficial shop

Sold
8,496,865
Products
167
Followers
2,359,160
Videos
4,578
Rating
4.5
Reviews
434,902

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