
Beauty & Personal CareMakeupConcealer & Foundation
tarte travel-size shape tape creamy concealer - eye cream in a bottle Foundation
No Score yetA product gets a Score after 4 weeks of review history.
- Sold
- 624
- Sold per day
- +2.3
- Price
- $19.50
- New reviews
- –
- Video views
- –
- Creators
- –
Updated Oct 21, 2026
How similar products are sold
8 videos, 5 productsUsual openingStatement3 of 8 videos
Hook length4 sTypical
Deal mentioned at0:123 of 8 videos
Asks to buy at0:544 of 8 videos
Video length2:53Typical
Statement3.3 s hook
“To the girl who said that this is like an espresso shot for underneath your eyes.”Script breakdown4 parts
- 0:01HookTo the girl who said that this is like an espresso shot for underneath your eyes.
- 0:04DemoGirl, you are not playing. This is Tarte's new Blur Concealer.
- 0:09OfferIn this bundle, you are also getting this brush. This brush alone retails for $30 and you can only get this bundle off of TikTok Shop. It is not…
- 0:18DemoI also love to use this brush to blend out my foundation. And look at that. In a matter of seconds. Looks like I got sleep. Doesn't look like I got…
Sammy CakesJun 21
tarte Big Stick Energy duo – shape tape concealer stick &…Question3.2 s hook
“What's up, everybody? Welcome back to another makeup review.”Script breakdown4 parts
- 0:00HookWhat's up, everybody? Welcome back to another makeup review.
- 0:03DemoHow are you? Now, what is on the chopping block today? Oh, baby tart. Yes! The one and only queen of concealers. They dropped a brand new formula.…
- 3:06EvidenceLook at the difference, y'all, before and after. Hi, how are you? Mascara is next level. It's available on the TikTok shop.
- 3:13DemoBut let's really get into the final thoughts of this concealer. Hey, Miss Tart. This concealer is next level. Formula is made in Korea. We all know…
Jeffree StarMar 7
tarte shape tape™ concealer stickResult first11.3 s hook
“I did my own wedding makeup and I am nowhere near a makeup artist and a video of it recently went viral so here is my highly requested full wedding makeup tutorial I've actually had no makeup experience prior to this”Script breakdown15 parts
- 0:05HookI did my own wedding makeup and I am nowhere near a makeup artist and a video of it recently went viral so here is my highly requested full wedding…
- 0:16DemoI got married in Punta Cana so I needed my makeup to STICK so I really needed to learn how to do it The wedding makeup that I did ended up lasting…
- 1:38Evidencenext I don't know why I did this now since I don't do my eyes later but I did this next I prepped my eyes with the Tarte Shape Tape concealer and I…
- 1:47Call to actionit's the painted one I'll link it in my TikTok shop below
- 1:52Demolike I said I'm not a makeup artist so don't come for me if I'm doing something wrong we're just patting it in with a damp beauty blender I'm not…
- 2:13Call to actionthe one that I use at the very end of my makeup is super waterproof so this is why I use this one throughout and then the other one at the end…
- 2:27Demoa lot of people go straight to eyes after this but on my wedding day I just went straight to my face so we're gonna do the same thing I use the…
- 3:20Evidencethen if you feel like it's drying too much you can spray your Beauty Blender directly and pat the areas that feel like they're drying too much with…
- 3:31Demois I'm spraying the Beauty Blender and then it was getting kinda dry right here so then I would just pat that in and see how much moisture that…
- 5:26Call to actiontap it on your hand to get the excess off and then just pat it in this is gonna make sure you have no creases in your makeup the whole night
- 5:35Demoand I just take the excess and I pat it around anywhere where I usually get oily just give that more matte look this is one of the most important…
- 5:45Evidencenext we're gonna do a powder bronzer over wherever we put a cream bronzer and I'm using the NARS Laguna matte
- 5:53Demonow I'm gonna go in with the Patrick ta blush this stuff is amazing gonna go in with the dry one first oh wait I did do something else first sorry I…
- 6:41EvidenceI didn't blend I just sprayed next I use these Ardell fake lashes best lashes ever but I only use half of them and I'm gonna show you how so I just…
- 6:53DemoI cut it right in the middle do you have two lashes see how like it's shorter on one end and longer on the other the shorter end is obviously gonna…
itsalyssablakeDec 23
shape tape™ creamy concealer - eye cream in a bottleCommand2.5 s hook
“Get ready with me while I answer some of y'all's questions.”Script breakdown31 parts
- 0:00HookGet ready with me while I answer some of y'all's questions.
- 0:03DemoFor my last get ready with me, we will start off with where i'm from. I'm originally from saint bernard, louisiana. Show me whatever you want to…
- 0:13EvidenceThen I was taken away from my mother, um, and I had to move with my dad in Mandeville.
- 0:20DemoSo I went to school over there from sixth, seventh, eighth, ninth, 10th, and 11th grade. And then Hurricane Katrina hit, and then I moved over here…
- 0:34EvidenceSo I've been here since high school, senior year, high school.
- 0:40DemoI couldn't list all of the products in my last get ready with me because I had music playing in the background. So I will list them all this time.…
- 0:55EvidenceMy mom had a lot of issues.
- 0:57DemoMedical issues, which caused her to take pills, and I believe. I guess that made her become a pillhead. She used to wake me up in the middle of the…
- 1:29EvidenceOreo luminous Shade 9:03 I do have a half brother from my dad.
- 1:38DemoHe's way older than me, but he is now a she. Whatever floats her boat. We've never really had much of a relationship, so it doesn't really faze me.…
- 2:00EvidenceBorn this way concealer. My mom always favored my brother.
- 2:04DemoShe was always jealous of me.
- 2:07ProblemI hate to say that word because it's dumb as a parent to say that you're jealous of your child. Especially now that I'm a mom.
- 2:13EvidenceI am always, always proud of my kids no matter what.
- 2:17DemoAnd it makes me sad that parents that can be jealous of their children. Anyways, um, I just knew that she was always different, so I didn't want to…
- 2:56Evidenceit's crazy. My dad is still here.
- 2:59DemoHe's local to me. Um, I talk to him. I just don't have the best relationship with them. But it's not a bad relationship. Mark's parents have showed…
- 3:41EvidenceI love this stuff. Very, very,
- 3:47Demoabout to say coverable. Very, very, um, full coverage. And it's. I love the consistency of it. They do have fake ones on Amazon. People are…
- 4:09EvidenceI will share one more thing about my mom that will show you the type of person that she is.
- 4:14DemoSo inside of her nose, she was saying that she was waiting for me to deliver. Morgan, like, find out the day that I was gonna have her. But nobody…
- 4:55EvidenceI am Spanish. I look more like my mom's side of the family, which, um, are from Spain, the Canary Islands.
- 5:04DemoAnd it's so funny, cause over the weekend I was like, I wonder what people from the Canary Islands look like.
- 5:07EvidenceSo I googled people from the Canary Islands and I'm about to show you a picture, cause they look like me. My dad is like French and something, I…
- 5:15DemoBut I don't feel like I look anything, um, like him. My great grandma did not speak any English. She spoke all Spanish. Hold on, let me show you a…
- 6:23EvidenceI worked two dental office jobs, Monday through Thursday, and then another office Friday and Saturday. On the weekends that I didn't have Morgan.…
- 6:33DemoSo I would work on Sundays and Wednesdays. And then if they had, like, groups with the people at church that needed their kids watch, I would do…
- 6:51EvidenceI worked in the dental field for 16 years before I officially did TikTok and Mom Life by myself. And it's already at nine minutes long. I use…
- 7:02DemoComes in pink and translucent. I met Mark at a Mexican restaurant. Me and an old friend was out one night, and he was there. I already explained all…
- 7:29Call to actionI absolutely love it. I will link setting my face with the dibs.
- 7:33DemoAnd that is all I have time for today.
Valerie RogersMay 13
tarte Big Stick Energy duo – shape tape concealer stick &…Statement1.1 s hook
“To come over here.”Script breakdown4 parts
- 0:03HookTo come over here.
- 0:19DemoJust plant the seed. And before long, you'll have a brand new place to live. Since you've taken a life into that name. Since you're the one who…
- 0:48OfferWe need to deal with him before he harms the village. Just tell me. Right. Leave it to me.
- 1:03DemoI'll go after Galia along with Natalia. Wait for me. I'm gone. Don't you worry. Ah! Can you keep slowing down the curse? The village to the east as…
MariClareMacLamrocSep 18
tarte shape tape radiant medium coverage concealerStatement4.7 s hook
“This is genius. Tarte came out with their Shape Tape concealer in stick form.”Script breakdown6 parts
- 0:00HookThis is genius. Tarte came out with their Shape Tape concealer in stick form.
- 0:05DemoThis is genius. Look at that. I'm gonna go right in and apply that under my eye.
- 0:12OfferThey were kind enough to send me my under eye shade as well as my skin tone shade, and right now they have a bundle that includes these two brushes.…
- 0:25DemoOh, I just love this Shape Tape concealer. It's just so good. Very nice for mature skin. Look how pretty that is. Let's try this one under the eye.…
- 0:53EvidenceThey also sent me one that just matches my skin tone, so I'm just gonna do a little bit here.
- 1:00DemoAnd I love using concealer for all over complexion. I just think it's so good, and it's so lightweight. Yeah, you're gonna want this brush. I…
Command5.9 s hook
“Get ready with me to go get Tiffany from the hospital using Tarte shape tape. This shade was meant for Tiffany.”Script breakdown2 parts
- 0:00HookGet ready with me to go get Tiffany from the hospital using Tarte shape tape. This shade was meant for Tiffany.
- 0:06DemoI don't even know if it's gonna work for me, but I'm a dedicated girly and I'm gonna get it done. A little dot here. Boop! So you don't have to put…
Tiff and CariFeb 3
tarte shape tape creamy eye lift effect trio - concealer…Command10.2 s hook
“get ready with me at the coast while we talk about my boob job people always ask about it so I'm gonna answer all the questions right here in one video I'm also going to link all the products that I use”Script breakdown14 parts
- 0:00Hookget ready with me at the coast while we talk about my boob job people always ask about it so I'm gonna answer all the questions right here in one…
- 0:10Evidencestarting out strong embryo lifts I use this as a primer moisturizer all in one a lot of professional makeup artist use it it's what makes my makeup…
- 0:22Demothis is my holy grail it is a light medium peach colour corrector for starters I got a boob job back in 2020 during covid and before that I had very…
- 1:25Problembecause I had worked out really hard the week before and they cut that muscle so that is a little bit painful now one funny story
- 1:33Demomy favorite story to tell about after waking up from anesthesia apparently the nurse asked me if there was anything I wanted her to tell Josh before…
- 3:20Evidenceso now I'm probably a larger C I love this Stila waterproof eyeliner I swear by this stuff it lasts all day long can't beat thrive cosmetics
- 3:28Demoalways go in underneath with a little liner people always ask me for do's and don'ts my surgeon recommended for me not to wear a sports bra I know a…
- 4:29EvidenceI love these ice smudges by Tarte one thing that I would say don't do is do like me and work out really heavy the week before I would take it a…
- 4:39Demoyou don't wanna strengthen that muscle just to have it cut and one thing I would say to not be afraid of is going a little larger than you want if…
- 5:14Call to actionbecause in the end you're gonna be going through the surgery and you don't wanna do it again in like two years if you wanna go bigger go bigger in…
- 5:26Demobut you know be a little conservative with it too makeup by Mario lip gloss and liner love something that I would be serious about if you're gonna…
- 6:09Evidenceusing this heated eyelash curler I love this thing high profile is the way to go I would say in my opinion there are so many different types of…
- 6:19Demoso don't don't stress them just trust your surgeon I also didn't pick a size before I went in I was like when you get in figure out what looks best…
- 7:04Problemcause it's humid outside we want this makeup that we work so hard on to stay
Gulfcoast StapletonsApr 10
shape tape™ creamy concealer - eye cream in a bottleHooks that opened them
- “To the girl who said that this is like an espresso shot for underneath your eyes.”Statement3.3 sWatch36M views
- “What's up, everybody? Welcome back to another makeup review.”Question3.2 sWatch3M views
- “I did my own wedding makeup and I am nowhere near a makeup artist and a video of it recently went viral so here is my highly requested full wedding makeup tutorial I've actually had no makeup experience prior to this”Result first11.3 sWatch889k views
- “Get ready with me while I answer some of y'all's questions.”Command2.5 sWatch500k views
- “To come over here.”Statement1.1 sWatch208k views
- “This is genius. Tarte came out with their Shape Tape concealer in stick form.”Statement4.7 sWatch109k views
- “Get ready with me to go get Tiffany from the hospital using Tarte shape tape. This shade was meant for Tiffany.”Command5.9 sWatch61k views
- “get ready with me at the coast while we talk about my boob job people always ask about it so I'm gonna answer all the questions right here in one video I'm also going to link all the products that I use”Command10.2 sWatch50k views
Sales
Sold per dayLighter bars are averages over several days.
Total sold
Price
Concealer & Foundation
- Rank by units sold
- #312 Of 722 products
- Price against the category
- About the median Median $19.50
Selling about as much
[OBgE Official Store] Seamless Full Coverage Foundation Stick…4 a day631 sold$28.99
L.A. Girl PRO.color Foundation Mixing Pigment Makeup628 sold$17.31
LUMINESS Liquid Mirage Color Changing Foundation…625 sold$34
[TIRTIR Official] Mask Fit Red Foundation & Dual Concealer…621 sold$55.90
tarte shape tape powder foundation - medium coverage, natural…1.9 a day617 sold$52
Laura Mercier Tinted Moisturizer Natural Dewy SPF 30 Skin Tint…3 a day615 sold$65Tarte CosmeticsOfficial shop
- Sold
- 8,496,865
- Products
- 167
- Followers
- 2,359,160
- Videos
- 4,578
- Rating
- 4.5
- Reviews
- 434,902
More from this shop
tarte concealer paw brush - angled for seamless application542 a day832,572 sold$37.70
tarte colored clay CC undereye corrector838 a day801,658 sold$41.60
tarte x @itsmaureenkelly lash cocktail - tartelette tubing…738 a day506,089 sold$36.40
tarte Big Stick Energy duo – shape tape concealer stick & brush224 a day488,823 sold$41.60
the buffer™ brush - fluffy, dome foundation brush462 a day383,356 sold$50.70
tarte BB blur tinted moisturizer SPF 30 - instantly brightens…475 a day296,222 sold$54.60