Beauty & Personal CareMakeupConcealer & Foundation

tarte shape tape powder foundation - medium coverage, natural matte finish for flawless skin

Rated 4.6176 reviewsSold by Tarte CosmeticsOfficial shop

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Sold: 604
Sold per day: +2
Price: $52
New reviews: –
Video views: 64k
Creators: 1

Updated Oct 15, 2026

Videos selling this

1 video

No. 11:4664k views

Statement4.7 s hook

“Just watch this. Wait, that just covered that.”

Script breakdown5 parts

0:00HookJust watch this. Wait, that just covered that.
0:05DemoCan you even tell there's nothing right here? And there's foundation right here. Tarte just decided to drop a brand new face tape pressed powder…
0:24EvidenceJust watch this. Okay, look at that. I'm in medium tan neutral and it literally all can see it matches my skin tone perfectly. I love it because…
0:39Call to actionJust gonna do is tap it into the skin.
0:41DemoAnd I didn't believe them when they said this was gonna be hydrating. Y'all, it feels like there's nothing on. It is not drying out. Like, look how…

Lindsay Just Another ExTeacherFeb 13

HookProblemDemoEvidenceOfferCall to action

Creators selling this

1 found

Lindsay Just Another ExTeacher@stroudsimplysouthern
Followers
19k
Videos
1
Views
64k
Likes
204
Latest
Feb 13
64k
Also sells

Hooks that opened the top videos

“Just watch this. Wait, that just covered that.”Statement4.7 sWatch64k views

How similar products are sold

8 videos, 6 products

Usual openingStatement5 of 8 videos

Hook length3.2 sTypical

Deal mentioned at0:123 of 8 videos

Asks to buy at1:023 of 8 videos

Video length2:37Typical

0:5036M views

Statement3.3 s hook

“To the girl who said that this is like an espresso shot for underneath your eyes.”

Script breakdown4 parts

0:01HookTo the girl who said that this is like an espresso shot for underneath your eyes.
0:04DemoGirl, you are not playing. This is Tarte's new Blur Concealer.
0:09OfferIn this bundle, you are also getting this brush. This brush alone retails for $30 and you can only get this bundle off of TikTok Shop. It is not…
0:18DemoI also love to use this brush to blend out my foundation. And look at that. In a matter of seconds. Looks like I got sleep. Doesn't look like I got…

Sammy CakesJun 21

tarte Big Stick Energy duo – shape tape concealer stick &…

1:073.7M views

Statement2.1 s hook

“Fine. And this little, like, wrinkle, wrinkle is.”

Script breakdown6 parts

0:00HookFine. And this little, like, wrinkle, wrinkle is.
0:04DemoYeah. Am I old?
0:06EvidenceBecause someone said that this powder is crazy, and I didn't know if that meant good or bad, so I bought it. It is a shape tape powder from Tarte.…
0:16DemoHoly shit. This is no filter, anything. Did you just see? Look from here to here. I was not expecting that. I'm gonna say, I think that when the…
0:33OfferYou get the brush, too, like, in. In the little bundle.
0:38DemoYeah. That is dang good. This is the shade 16 N. Okay, let's do a little on the forehead. See where the shine. And this little, like, wrinkle.…

KCApr 1

tarte shape tape powder foundation & brush duo - medium…

1:033.2M views

Result first4.5 s hook

“You know who looks airbrushed all the time, like, in the best way possible, like she looks stunning is Brooke.”

Script breakdown9 parts

0:00HookYou know who looks airbrushed all the time, like, in the best way possible, like she looks stunning is Brooke.
0:05DemoBrooke Scofield. This is so stupid. I'm doing a drunk get ready with me. Oh, if she wears foundation.
0:10EvidenceShe does wear foundation, and I'll tell you exactly what it is cause I use it. Perfect. I wanted to call her, but I don't have her number. Will you…
0:19DemoIt's tart face tape. They were not lying when they say your skin looks airbrushed using this. It's like Miss Tori Yummy recommended. It's the tart…
0:39EvidenceI don't even wear, like, foundation or anything like that, so for me to actually put this on my skin is definitely telling.
0:46DemoDefinitely covering up my red spots on my face.
0:49EvidenceBlended in so smoothly, it literally looks like I airbrushed my skin.
0:53DemoWhat the heck? This side without it, and this is the side with it on. Do you want to look like Brooke and you want to have an airbrushed face and…
1:02Call to actionGo ahead and click the link down. Below

sydscurlsssNov 4

tarte face tape foundation

4:013M views

Question3.2 s hook

“What's up, everybody? Welcome back to another makeup review.”

Script breakdown4 parts

0:00HookWhat's up, everybody? Welcome back to another makeup review.
0:03DemoHow are you? Now, what is on the chopping block today? Oh, baby tart. Yes! The one and only queen of concealers. They dropped a brand new formula.…
3:06EvidenceLook at the difference, y'all, before and after. Hi, how are you? Mascara is next level. It's available on the TikTok shop.
3:13DemoBut let's really get into the final thoughts of this concealer. Hey, Miss Tart. This concealer is next level. Formula is made in Korea. We all know…

Jeffree StarMar 7

tarte shape tape™ concealer stick

3:49728k views

Statement3.2 s hook

“I work at Twin Peaks. Come get ready with me for my shift today.”

Script breakdown10 parts

0:00HookI work at Twin Peaks. Come get ready with me for my shift today.
0:03EvidenceSo far, I've already showered, I've eaten, I've done my hair, and I've done my skincare every day before I start my makeup.
0:10DemoI always tweeze my face beforehand. I grow hair very quickly, so there's always a hair for me to pluck, whether it's under my brows, on my upper…
0:41EvidenceOkay. The lashes I'm using are the quaffly lashes.
0:44Call to actionThis is not sponsored, but if I find them on TikTok shop, I will link them. I wasn't lying, though. Like it? Dead ass.
0:50DemoTook me 30 minutes to put these on.
0:53EvidenceSo I've been working at Twin Peaks for about a month now, and I feel like over this past month, I have improved my makeup a lot. No more talking,…
1:22Demovery weird order here, but I'm doing my eyeliner next, because if I fuck it up, which I will, it'll be easier to fix than doing it after everything.…
2:35Call to actionI will link it. Not sponsored.
2:40DemoTake a sip of the dream. The flavor tastes like nothing. Very light, very natural. مار مار

angelina puglisiAug 7

tarte travel-size face tape foundation - matte, waterproof…

7:36500k views

Command2.5 s hook

“Get ready with me while I answer some of y'all's questions.”

Script breakdown31 parts

0:00HookGet ready with me while I answer some of y'all's questions.
0:03DemoFor my last get ready with me, we will start off with where i'm from. I'm originally from saint bernard, louisiana. Show me whatever you want to…
0:13EvidenceThen I was taken away from my mother, um, and I had to move with my dad in Mandeville.
0:20DemoSo I went to school over there from sixth, seventh, eighth, ninth, 10th, and 11th grade. And then Hurricane Katrina hit, and then I moved over here…
0:34EvidenceSo I've been here since high school, senior year, high school.
0:40DemoI couldn't list all of the products in my last get ready with me because I had music playing in the background. So I will list them all this time.…
0:55EvidenceMy mom had a lot of issues.
0:57DemoMedical issues, which caused her to take pills, and I believe. I guess that made her become a pillhead. She used to wake me up in the middle of the…
1:29EvidenceOreo luminous Shade 9:03 I do have a half brother from my dad.
1:38DemoHe's way older than me, but he is now a she. Whatever floats her boat. We've never really had much of a relationship, so it doesn't really faze me.…
2:00EvidenceBorn this way concealer. My mom always favored my brother.
2:04DemoShe was always jealous of me.
2:07ProblemI hate to say that word because it's dumb as a parent to say that you're jealous of your child. Especially now that I'm a mom.
2:13EvidenceI am always, always proud of my kids no matter what.
2:17DemoAnd it makes me sad that parents that can be jealous of their children. Anyways, um, I just knew that she was always different, so I didn't want to…
2:56Evidenceit's crazy. My dad is still here.
2:59DemoHe's local to me. Um, I talk to him. I just don't have the best relationship with them. But it's not a bad relationship. Mark's parents have showed…
3:41EvidenceI love this stuff. Very, very,
3:47Demoabout to say coverable. Very, very, um, full coverage. And it's. I love the consistency of it. They do have fake ones on Amazon. People are…
4:09EvidenceI will share one more thing about my mom that will show you the type of person that she is.
4:14DemoSo inside of her nose, she was saying that she was waiting for me to deliver. Morgan, like, find out the day that I was gonna have her. But nobody…
4:55EvidenceI am Spanish. I look more like my mom's side of the family, which, um, are from Spain, the Canary Islands.
5:04DemoAnd it's so funny, cause over the weekend I was like, I wonder what people from the Canary Islands look like.
5:07EvidenceSo I googled people from the Canary Islands and I'm about to show you a picture, cause they look like me. My dad is like French and something, I…
5:15DemoBut I don't feel like I look anything, um, like him. My great grandma did not speak any English. She spoke all Spanish. Hold on, let me show you a…
6:23EvidenceI worked two dental office jobs, Monday through Thursday, and then another office Friday and Saturday. On the weekends that I didn't have Morgan.…
6:33DemoSo I would work on Sundays and Wednesdays. And then if they had, like, groups with the people at church that needed their kids watch, I would do…
6:51EvidenceI worked in the dental field for 16 years before I officially did TikTok and Mom Life by myself. And it's already at nine minutes long. I use…
7:02DemoComes in pink and translucent. I met Mark at a Mexican restaurant. Me and an old friend was out one night, and he was there. I already explained all…
7:29Call to actionI absolutely love it. I will link setting my face with the dibs.
7:33DemoAnd that is all I have time for today.

Valerie RogersMay 13

tarte Big Stick Energy duo – shape tape concealer stick &…

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Statement2.9 s hook

“Literally no one told me that would help me graduate.”

Script breakdown6 parts

0:01HookLiterally no one told me that would help me graduate.
0:04DemoStory time of how is a high school here in the united states exam version while I do my makeup to make videos and I will be using this new tart…
1:57EvidenceOh what a beautiful packaging I love it
2:03DemoI just found out that this blush comes in cream and powder and I put my nail in it I'm going to try to apply a little bit but I've already applied…
4:35EvidenceFirst of all because the teacher had made a mistake when she started to give the results, she said that I had not passed and what happened was that
4:44Demoshe did not have the reports from the previous high school. Thanks to me, the teacher literally told me that it had happened. You have to keep an…

Melanie♡ | Content CreatorFeb 1

tarte baked & buttered duo - shape tape concealer & 2-in-1…

1:24109k views

Statement4.7 s hook

“This is genius. Tarte came out with their Shape Tape concealer in stick form.”

Script breakdown6 parts

0:00HookThis is genius. Tarte came out with their Shape Tape concealer in stick form.
0:05DemoThis is genius. Look at that. I'm gonna go right in and apply that under my eye.
0:12OfferThey were kind enough to send me my under eye shade as well as my skin tone shade, and right now they have a bundle that includes these two brushes.…
0:25DemoOh, I just love this Shape Tape concealer. It's just so good. Very nice for mature skin. Look how pretty that is. Let's try this one under the eye.…
0:53EvidenceThey also sent me one that just matches my skin tone, so I'm just gonna do a little bit here.
1:00DemoAnd I love using concealer for all over complexion. I just think it's so good, and it's so lightweight. Yeah, you're gonna want this brush. I…

Rancobeauty - Mature BeautyMar 11

tarte shape tape™ concealer stick

Hooks that opened them

“To the girl who said that this is like an espresso shot for underneath your eyes.”Statement3.3 sWatch36M views
“Fine. And this little, like, wrinkle, wrinkle is.”Statement2.1 sWatch3.7M views
“You know who looks airbrushed all the time, like, in the best way possible, like she looks stunning is Brooke.”Result first4.5 sWatch3.2M views
“What's up, everybody? Welcome back to another makeup review.”Question3.2 sWatch3M views
“I work at Twin Peaks. Come get ready with me for my shift today.”Statement3.2 sWatch728k views
“Get ready with me while I answer some of y'all's questions.”Command2.5 sWatch500k views
“Literally no one told me that would help me graduate.”Statement2.9 sWatch291k views
“This is genius. Tarte came out with their Shape Tape concealer in stick form.”Statement4.7 sWatch109k views